Parlaras was built for zoos and aquariums first — but the same idea applies anywhere a person stands in front of something alive and wants to ask it a question.
Click a tile to explore how Parlaras adapts across different places.
In wild places, there are no signs. No screens. No scripts. Just the landscape and whatever moves through it. Parlaras meets visitors where they are — offline, often with patchy signal, and far from curated exhibits. A handheld unit or weatherised kiosk delivers the same experience without relying on personal devices. No barriers. No distractions. Just a voice answering questions about the world around them.
Cultural institutions hold stories that span generations. Parlaras brings those stories to life — not as flat fact read-outs, but as conversations shaped by the knowledge of curators, keepers, and cultural advisors. Visitors ask in their own language, and the answer reflects the voice and values of the institution. It's not pulled from the open internet. It comes from your team, your knowledge, and your guardianship of the story.
Zoos and aquariums sit at the centre of a tension that museums and retail never face: everything you add competes with a living creature for attention. Get it wrong, and visitors stare at a device while an endangered animal goes unnoticed three metres away. Get it right, and the technology disappears into the background — and the connection to the animal gets stronger, not weaker. That's why Parlaras is voice-first. No screen to stare at. No game layered on top. Visitors keep their eyes where they already are — on the animal — and simply get an answer back.
Every plant has a story. Parlaras brings those stories to life — from the ancient tree that has stood for centuries to the smallest fern unfurling by the path. Visitors ask about what they see, in their own language, and the answer comes from your horticultural experts and living collections. No signs cluttering the landscape. No screens competing with the view. Just a voice, grounded in your knowledge, deepening the connection between people and plants.
Urban city planners shape the spaces where people live, work, and encounter nature. Parlaras helps bring green spaces, urban wildlife, and ecological stories into the everyday. A family walking through a city park can ask about the birds they see, the trees overhead, or the native plants along the path — and get a grounded, locally-relevant answer. It turns urban nature into a living classroom, without adding visual clutter or infrastructure.
Learning institutions exist to inspire curiosity. Parlaras amplifies that curiosity — meeting students where they are, in the language they speak, with answers that match their age and understanding. A seven-year-old asking why flamingos are pink gets a different answer than a marine biology student exploring migration patterns. And because the answers are grounded in your curriculum and your educators' expertise, every conversation reinforces what you want taught.