Home / Why Parlaras

Clear Benefits,
Not Just Promises

Not a pitch about potential. Exactly what changes for your institution, and for the visitors who walk through your doors.

Learn, Measure, Inform, Convert

  • Learn what people want to ask. Every question is a signal — see exactly what draws visitors in at each exhibit, not just what you assumed would.
  • Get stats from your visitors. Dwell time, engagement and satisfaction, measured automatically instead of guessed at from a comment card.
  • Inform them about your conservation project. Every conversation is a chance to carry your institution's specific conservation work to someone who's actually listening.
  • Let them know how to support you — membership, donations, adoption programmes — delivered as part of a conversation the visitor chose to have, not an ask bolted onto the end of their visit.

A Real Answer, Not A Rehearsed Script

  • Ask what they're actually curious about. No more choosing between a placard nobody reads and waiting for a keeper talk that may not happen while they're there.
  • In their own language. International visitors, school groups and everyone in between get a natural answer, not a translated pamphlet.
  • Zero friction. Scan, ask, done — no account, no app store, no waiting for a download over patchy wifi.

Connect, Inform, Empower, Include

  • Connect people to their heritage. Every interaction deepens understanding of the places, stories, and taonga that belong to all of us — building a shared sense of identity and belonging.
  • Inform with transparency. Citizens get real-time, accurate information about conservation projects, cultural events, and how public funds are being used to protect what matters.
  • Empower participation. Every conversation becomes an invitation — to volunteer, to attend an event, to join a restoration project, or to simply care more deeply about their community and environment.
  • Include everyone. From school groups to elders, from new migrants to mana whenua — this service ensures every voice can ask, learn, and engage on their own terms.

Turning Conversations Into Conservation

We want to do more than help people talk with animals. We want to understand what happens when people feel a genuine connection with wildlife.

Does talking with an animal make people more curious? More empathetic? More willing to care and take action? By learning from these conversations, we can better understand what helps people connect with nature — and turn that connection into meaningful action for conservation.

Technology That Deepens Connection, Not Competition

Zoos and aquariums face a tension museums and retail never do: everything you add competes with a living creature for attention. Get it wrong, and visitors stare at a screen while an animal goes unnoticed three metres away — a canned trivia loop, a recorded message that says the same thing every time, or a voice that keeps talking after attention has moved on. Get it right, and the technology disappears — delivering a curator-approved answer to this visitor's exact question, a conversation that's different every time, and an answer that ends naturally, handing attention straight back to the animal. That's why Parlaras is voice-first — no screen, no game, just eyes on the animal and an answer back.

From One Visit To Ongoing Support

A real conversation with an animal moves someone from a one-off visit to ongoing support. When a visitor connects with a character like Bella the butterfly or Kiki the lemur, that moment becomes a memory. And memories with emotional weight drive action.

Parlaras transforms a casual visitor into someone who cares deeply. And when people care, they give. They become members. They make donations. They tell their friends. They return again and again. That's the power of a real conversation with an animal.

Security & Data

Built With Your IT Team's Questions In Mind

Here's how we handle your data now, and what's ahead as we scale.

Encryption In Transit & At Rest

Traffic between visitor devices and Parlaras runs over encrypted connections, and stored content is encrypted at rest under standard cloud key management.

Tenant Isolation

Your exhibit content, curator approvals, and conversation data are kept separate from every other institution — never pooled or shared across customers.

Configurable Retention

You decide what's stored and for how long. Conversation logs can be purged on a schedule or deleted on request.

Working Toward SOC 2 & ISO 27001

We're building our security program toward formal alignment with both frameworks as we scale — not yet certified, but happy to walk your team through current practices and our roadmap on request.

On-Premise Deployment

Available for institutions with specific network or facilities requirements. Our team works directly with your IT department to scope exactly what that involves before go-live.

Your Data Isn't Training Data

Visitor conversations and your curator-approved content are never used to train public or third-party AI models.